KNOX Hotel Group is a collection of distinctive hotels across Iceland, each rooted in its destination.
Powered
by
hospitality
Each hotel,
a distinct story.
6 hotels
300+ rooms
1 vision
Hotel Eyja
Central Reykjavík location with free parking
Iceland’s only Green Globe certified hotel, sustainability with an eco without ego mindset
Meeting facilities and gathering spaces for groups
Hotel HAMAR
Located in Borgarnes, just one hour from Reykjavík
Set by one of Iceland’s top golf courses, Relaxing sauna and outdoor hot tubs
Spacious conference rooms ideal for large groups
UMI Hotel
Located on Iceland’s South Coast with access to a private black sand beach
Recognized with a Michelin Key
Saunas and a peaceful yoga room
magma hotel
Located on the South Coast, surrounded by moss-covered lava fields, a lake, and a glacial river
Private cabins with patios to take in the views
Excellent on-site restaurant
hotel Höfn
Located in the South Coast town of Höfn with stunning views of Vatnajökull
Welcoming restaurant serving local cuisine and a pizza menu
Ideal base for adventurous travellers exploring the surrounding nature
Hotel Flókalundur
Located in the Westfjords, surrounded by untouched nature
Natural hot spring, Hellulaug, just across from the hotel
Open seasonally from May until the end of September
We Reimagining the way hospitality feels.
KNOX Hotels is an Icelandic hotel portfolio with six distinctive properties and around 300 rooms across the country. Each hotel is stepping into a new phase, expanding, refining its concept and evolving into a clearly defined, stand-alone brand
At KNOX, we don’t simply acquire hotels, we elevate them. With a sharp focus on innovation, technology, and operational precision, we build destinations where purposeful design, confident service, and strong brand identity come together. The result is hotels that stand out, commercially smart, clearly positioned, and designed for what’s next.
Special stays, thoughtfully offered.
Explore seasonal packages and exclusive benefits across our hotels, each designed to make your stay even more memorable.
